In the exquisite fusion of timeless couture and regional resonance, BDP+Partners has forged an enduring partnership with Christian Dior's regional arm since 2024, playing a pivotal role in translating the Maison's iconic messages of elegance, empowerment, and artistry to discerning customers, through a series of bespoke campaigns, across Vietnam, Malaysia, and Indonesia. From the very first Lady Dior Art in Vietnam to the immersive DIORIVIERA pop-ups in Bali's sunlit shores to sophisticated digital narratives in Kuala Lumpur's vibrant hubs, our Strategic Insight pillar has seamlessly connected Dior's visionary heritage with local cultural nuances, creating exponential engagement and loyalty. We extend our deepest gratitude to Christian Dior for this harmonious partnership, a true testament to the synergy that turns shared ambition into lasting luxury legacies.